Digital Marketing Professional and Travel Enthusiast

I provide analysis, solutions, and marketing expertise to successfully sell your products. Im am specialized in customer experience-focused companies, e.g. leisure travel and hospitality, fast moving and luxury consumer goods, outdoor sport brands.

  • ROI
  • Passion
  • Data-Driven

Customer Spotlight

My clients' success stories

Cascada Expediciones

Marketing Strategy for Cascada Expeditions

Between 2011 and 2016 I managed a marketing communications team of five, including creative copywriter, guest engagement manager, community manager, graphic designer, plus external agency staff. Together we accomplished:

  • E-Commerce sales up 3 years in a row to all time high!
  • Double-digits web traffic growth in first year!

Inbound Marketing for EcoCamp Patagonia

EcoCamp’s #MyTrip campaign was introduced to get wildlife and trekking groups to take unique group photos to share with the EcoCamp community. We created top-notch videos and award-winning, authentic travel stories. Accomplishments:

  • Double-digits engagement-rate performance growth the last 2 years!
  • Quadruple-digits social media reach and engagement increase during last year!
Huilo Huilo Stefan Urlaub Success Story

Google AdWords Campaign Set-up and Coaching

Identified keyword market opportunities for hotel target groups, created ad text and images, optimized landing pages (Quality Score), launched AdWords pay-per-click (PPC) campaign and optimized cost-per-click (CPC). Accomplishments:

  • Double-digits Click-Through Rate (CTR) growth during first year!
  • Increase of most profitable direct client business, outperforming Online Travel Agents (OTA) reservations!

Honors and Awards

Best Blog Award
Longlisted: Best Responsible Tourism Blog: "World Responsible Tourism Awards"
WTM London/UK, Jun 2015

Keynote Speaker: Jornada AKTIBATU: "New concepts of sustainable tourism"
Tolosa/Spain, May 2015

Pure Award
Nomination: PURE Life Experiences Award: "Most Original Marketing Campaign"
Marrakesh/Morocco, Oct 2013

How can I help you?

I am offering my expertise to assist you:

  • Passionate Entrepreneur

    Wlling to take on responsibility, committed to giving 100%, experienced in team building, coaching and recruiting of copywriter, graphic designer, digital marketing manager, engagement manager.

  • Data-driven Projekt Manager

    Proven results in building, mentoring, leading and collaborating with diverse teams, projects with clear vision, quality on-time, on-budget.

  • Effective Team Leader

    Comfortable with working independently as well as being a team player or leader who understands the value of collaboration and excels under pressure.

  • Blogger and Content Marketer

    Award winning brand storyteller, skilled in crafting creative content in German, English and Spanish optimized for print, websites, social media, email marketing, advertising campaigns, videos and reports.

  • Social Campaign Lead

    Social Media Optimization, Social ads (Facebook, Twitter, Instagram, Pinterst, Youtube), Facebook Business Manager, Mobile Ads.

  • Customer-focused

    Customer journeys across touchpoints, Customer Relationship Management (Salesforce, Hubspot CRM), Email marketing (Aweber, Mailchimp)

  • Growth Hacker

    E-commerce (Drupal Commerce), Content Management System (Drupal, Wordpress, Joomla, Typo3), Revenue management, business and product development

  • Multilingual

    German (native), English and Spanish (full professional proficiency), French (elementary proficiency). I have worked in multicultural environments for more than a decade.

Stefan Urlaub - Marketing Consultant

Stefan Urlaub Seeking a new challenge with management responsibility in a fast moving business. Get in touch!